It's usually an inside job
Real change comes from within, so I think that’s a great place to start. I look for opportunities inside your organization and find smart ways to use internal communications to support your strategic direction and initiatives.
Read moreSERVICES
Strategy & planning
How can communications be the oil in the machinery of your organization, when change is the rule rather than the exception? I’ll help you formulate where you want to go and show you how to get there. As a liaison between management and employees, I promote dialogue so that we focus on the right things, skip the wrong things, and gather feedback along the way.
SERVICES
Project management
From project brief to finished product, I can lead the way and ensure that it gets done on time at the budgeted cost. Typical projects include the roll-out of strategic initiatives, implementing new channels or revamping old ones (intranet, digital, publications), event planning and content management, surveys, webcasts, and campaigns, just to name a few.
SERVICES
Copy & editorial management
A picture says a thousand words, but the power of a good sentence should never be underestimated. I love writing and I love telling a good story. It should be crisp, concise and on the readers’ terms. As a native English speaker, it’s my favorite language. But half a life in Sweden keeps me linguistically flexible and on my toes – in Swedish, of course.
SERVICES
Interim management
Has your communications expert moved on? Or are you riding a growth curve and it’s time to give your communications a real boost? I take on short- or long-term assignments to help you fill a gap, keep things running, or get things started.
jobs
A sampling of my current and previous assignments
Ericsson
A long-term assignment as Communications Strategist for Ericsson Group Function Marketing & Corporate Relations, specifically the People & Culture and previously the Responsible Business team.
Responsible for strategy, concept development planning and delivery of internal communications for global OHS (health, safety & well-being) initiatives for 100,000+ employees. I ensured alignment with Target Zero strategy (zero fatalities and incidents).
I also developed the identity and messaging for the Ericsson Care program and led the production and delivery of all communication assets, including case and training videos, themed campaigns, presentations, articles, guides and events.
In addition, I led the global communication of Sustainability & Corporate Responsibility initiatives, such as the Ericsson Volunteers program and corporate citizenship partnerships with UNICEF and Red Cross.
Sandvik
As Communications Business Partner for Sandvik Corporate Communications & Brand, I led special projects for Group HR, Group Finance and Group Legal. The latter included Compliance, Risk Management, Occupational Health & Safety and Sustainable Business.
I successfully led the launch of the the Group-wide Workday platform (HCMS) and was part of the team for the Code of Conduct update and relaunch.
Tetra Laval
I produced content for several annual reports, which involved interviews with subject matter experts, writing and editing in English.
Fidelity Information Services
I provided editorial services and copywriting of corporate blogs, fact sheets and brochures on complex financial IT services and software.
Hoist Finance
Hoist needed interim support for internal communications and help in starting up a new intranet project over a nine-month period.
Devyser
Devyser needed help with concept development of a new brand platform that better matched their business strategy and objectives of becoming a listed company.
We started with a workshop to establish the fundamentals, such as their brand promise, and I then provided account management and copywriting of all branding communications, including new mission, vision & values. I led the production of their new website, marketing collateral and templates for everything from PowerPoint to case studies.
I was the project manager and writer of their annual reviews from 2017-2019.
GE Healthcare Biosciences
I was account manager for a series of case studies and sales guides for the AxiChrom relaunch (large-scale chromatography).
Swedol
Swedol needed help starting up an intranet project. I provided them with needs analysis, structure, design and content for their new site.
Nobia
During a six-month period, I provided internal project management and steered up the content production of a two-day top management conference for 150 executives in 2017. This included presentations, videos, activities and brand alignment. I was also the full-time internal liaison with the event company.
Galderma/Nestlé Skin Health
I was the account manager for production of marketing materials, master sales aids, website and campaigns for Restylane and Emervel, aimed at healthcare practitioners and key opinion leaders.
Nordic Life Science Days
A prominent annual event within life science, NSL Days needed a new brand platform, brand book and website, plus concept development of extension of the brand. I was the account manager and main client contact over a 3-year period.
Polygon
Polygon needed to step up their employee communications and asked me to help them during a period of rapid change and new management. I established a communications plan and provided channel design, writing and editing of internal content that was adapted to their budget and capacity.
In 2014, I wrote and edited their first annual review.
Stockholmsmässan
I provided account management and copywriting services for the branding and promotion of Digital Health Days.
Svar Life Science
I was copywriter for their new brand book and corporate values.
Umetrics/Sartorius Stedim
Account management of new brand platform and production of ensuing promotional materials.
Philosophy
Change starts on the inside
Successful organizations are strong communicators. Both their management and employees understand the strategic direction, how to get there and what is required of them. This sets off a chain reaction, where they feel engaged and committed to their jobs and become advocates to the outside world, helping build the brand in the process.
First, get your stories straight
By doing the internal groundwork in terms of building loyalty and employee involvement (in other words, your people believe in who they work for and what they do), you will have built a solid, honest base for your external communications. This is why I believe in starting here and then keeping it tightly coordinated with other initiatives – from branding and marketing to sustainability and recruitment.
You can deploy many tactics and channels to promote and secure engagement. But only the best ones should be selected if you want to optimize both your resources and people’s attention span. What’s best for you will depend on the size, structure and culture of your organization. The one common denominator should be a built-in dialogue that promotes credibility and involvement.
External communications, no matter how strong or clever, will have limited effect unless your organization lives, breathes and embodies the brand.
Then, keep it simple
Capturing the hearts and minds of other individuals requires substance, honesty and simplicity. Whether written, live or filmed, keeping a message simple is a lot harder than making it complicated. And in today’s world, corporate English can get distorted very quickly.
The world is full of native English speakers. I’m one of them. But I’ve taken my love of the English language and a knack for writing, combined it with business knowledge and practical communications experience from global companies, to make it part of my personal brand.
Profile
In a nutshell
I am a Finland-Swede raised in the US who has lived half a life on each side of the Atlantic. This is a somewhat unusual combination, but it has made me culturally sensitive and increased my overall adaptability. After an illustrious career in marketing and communications at international companies in Sweden, I started Inside Job in 2012. My professional strengths fall into three main areas:
- A holistic approach to your needs based on knowledge of your business – through research, analysis and relationships. In other words, having the big picture helps me do my job well.
- A stubborn focus on improving communication processes. Channels, cross-functional information flows, buy-in, behavioral change, feedback…there’s always room for improvement.
- Strong editorial management skills. Content that matches your strategic priorities, in thoughtfully composed and well-written English.
