It's usually an inside job
Real change starts from within, and that's exactly where I focus. I look for opportunities inside your organization to find smart ways to use internal communications that drive engagement and support your strategic direction - both internally and externally.
Read moreSERVICES
Strategy & planning
How can communications act as the engine that drives your organization forward when change is constant? I’ll help you chart your course and show you how to get there. Acting as a liaison between management and employees, I foster dialogue, align priorities, and ensure continuous feedback throughout the journey.
SERVICES
Project management
From initial brief to finished product, I lead the way, ensuring that your projects are delivered on time and within budget. Typical projects include the roll-out of strategic initiatives, implementing or revamping digital channels (intranet, websites, publications), organizing events, managing content, surveys, webcasts, and running campaigns.
SERVICES
Copy & editorial management
A picture may say a thousand words, but a well-crafted sentence speaks volumes. Writing is my passion, and I specialize in clear, concise, and impactful storytelling. As a native English speaker, I make sure content is crisp, on-point, and aligned with your readers’ expectations. I’m also fluent in Swedish after years in Sweden, adding linguistic flexibility.
SERVICES
Interim management
Need an expert to fill a communications gap or lead short- to long-term projects? Whether your communications person has moved on or you’re scaling up, I can step in to help you fill the gap, keep things running smoothly, or launch new initiatives with immediate impact.
jobs
A sampling of my recent and previous assignments
Ericsson
A long-term assignment as Communications Strategist for Ericsson Group Function Marketing & Corporate Relations, specifically the People & Culture and previously the Responsible Business team.
Responsible for strategy, concept development, planning and delivery of internal communications for global OHS (health, safety & well-being) initiatives for 100,000+ employees. I ensured alignment with Target Zero strategy (zero fatalities and incidents).
I also developed the identity and messaging for the Ericsson Care program and led the production and delivery of all communication assets, including case and training videos, themed campaigns, presentations, articles, guides and events.
In addition, I led the global communication of Sustainability & Corporate Responsibility initiatives, such as the Ericsson Volunteers program and corporate citizenship partnerships with UNICEF and Red Cross.
Sandvik
As Communications Business Partner for Sandvik Corporate Communications & Brand, I led special projects for Group HR, Group Finance and Group Legal. The latter included Compliance, Risk Management, Occupational Health & Safety and Sustainable Business.
I successfully led the launch of the the Group-wide Workday platform (HCMS) and was part of the team for the Code of Conduct update and relaunch.
Tetra Laval
I produced content for several annual reports, which involved interviews with subject matter experts, writing and editing in English.
Fidelity Information Services
I provided editorial services and copywriting of corporate blogs, fact sheets and brochures on complex financial IT services and software.
Hoist Finance
Hoist needed interim support for internal communications and help in starting up a new intranet project over a nine-month period.
Devyser
Devyser needed help with concept development of a new brand platform that better matched their business strategy and objectives of becoming a listed company.
We started with a workshop to establish the fundamentals, such as their brand promise, and I then provided account management and copywriting of all branding communications, including new mission, vision & values. I led the production of their new website, marketing collateral and templates for everything from PowerPoint to case studies.
I was the project manager and writer of their annual reviews from 2017-2019.
GE Healthcare Biosciences
I was account manager for a series of case studies and sales guides for the AxiChrom relaunch (large-scale chromatography).
Swedol
Swedol needed help starting up an intranet project. I provided them with needs analysis, structure, design and content for their new site.
Nobia
During a six-month period, I provided internal project management and steered up the content production of a two-day top management conference for 150 executives in 2017. This included presentations, videos, activities and brand alignment. I was also the full-time internal liaison with the event company.
Galderma/Nestlé Skin Health
I was the account manager for production of marketing materials, master sales aids, website and campaigns for Restylane and Emervel, aimed at healthcare practitioners and key opinion leaders.
Nordic Life Science Days
A prominent annual event within life science, NSL Days needed a new brand platform, brand book and website, plus concept development of extension of the brand. I was the account manager and main client contact over a 3-year period.
Polygon
Polygon needed to step up their employee communications and asked me to help them during a period of rapid change and new management. I established a communications plan and provided channel design, writing and editing of internal content that was adapted to their budget and capacity.
In 2014, I wrote and edited their first annual review.
Stockholmsmässan
I provided account management and copywriting services for the branding and promotion of Digital Health Days.
Svar Life Science
I was copywriter for their new brand book and corporate values.
Umetrics/Sartorius Stedim
Account management of new brand platform and production of ensuing promotional materials.
Philosophy
Change starts on the inside
Successful organizations are strong communicators. When both management and employees understand the strategic direction and their role in it, they become engaged, committed, and advocate for the brand. This engagement sparks a chain reaction, fueling loyalty and helping to build the brand externally.
First, get your stories straight
Building loyalty and employee engagement lays the foundation for effective external communications. When your people believe in who they work for and what they do, that authenticity strengthens everything else—from branding and marketing to sustainability and recruitment.
You can deploy many tactics and channels, but only the right ones will truly engage your audience and optimize your resources. The key is fostering dialogue that builds credibility and involvement. External communications, no matter how clever, will have limited effect unless your organization lives, breathes and embodies the brand.
Then, keep it simple
To capture hearts and minds, your messages need substance, honesty and simplicity. Whether written, live, or filmed, simplicity is always harder to achieve than complexity. And in today’s world, corporate jargon quickly loses all meaning and relevance.
As a native English speaker, I combine a love for the language with business know-how and global communications experience. This blend helps me craft messages that are direct, authentic, and impactful—an approach that’s integral to my personal brand.
Profile
In a nutshell
I am a Finland-Swede raised in the US who has lived half a life on each side of the Atlantic. This has made me culturally sensitive and increased my overall adaptability to different environments. Following a career in marketing and communications at international companies in Sweden, I started Inside Job in 2012. My professional strengths fall into three main areas:
- Strategic thinking grounded in real business understanding. By listening, analyzing and building relationships, I bring your purpose to life from the inside out.
- A focus on improving the quality, relevance and impact of communication. Whether it’s global transformation or targeted messaging, I have the ability to plug in quickly across teams, topics and timelines.
- Editorial leadership. Content that matches your strategic priorities, in thoughtfully composed and well-written English.
